Legendary music executive Steve Rifkind spoke openly about starting Loud Records by signing Twista, followed by Madcap. He revealed that Twista only had two songs out when he signed him, but Rifkind explained that he thought Twista was a cool, young artist who could spit.
After having success with Tha Alkaholiks' debut, Steve went to a new level after signing Wu-Tang following a chance meeting with RZA at RCA. While many labels wanted to sign Wu-Tang at the time, Rifkind explained that he hooked them by allowing the members to sign their solo deals outside of the group deal.
